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Case Studies

Promotional Calendar A Hit With Benefits Trust Company's Customers

Challenge: Provide a year-end gift and thank customers for their business
A benefits trust company wanted to give its customers a year-end gift as well as to thank them for their returning business. The company understood the importance of organization for its customers and sought out a promotional calendar
Solution: A promotional stapled appointment calendar was distributed to each member.
The calendar was designed using photos from an employee photo contest. Each picture was accompanied with a description of the image. A financial tip also appeared above each month’s calendar grid and the company’s logo was phantom printed on every calendar page. To complete the unique calendar, the company name, logo, and motto were imprinted on the drop ad area and custom company information was printed on the inside back cover. The calendar was then mailed to each member of the benefits trust company.
Result: The calendar was a great success and continues to be a hit
The promotional stapled appointment calendar from the benefits trust company has become so popular that they start getting requests for the calendar in the fall. The calendar also serves as a consistent reminder of the high quality of service provided by the company and has been extremely effective at retaining customers.

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