Promo Awards Celebrate a Revenue Milestone for Wrigley
Challenge: Find a way to celebrate big after hitting a gigantic milestone.
$1 billion is a whole lot of money. So when Wrigley reached the $5 billion revenue goal it had set for itself, it was time for a celebration, to say the least. Wrigley, best known for its chewing gum and other confectionary treats, wanted to honor those in the company who had played a crucial role in attaining the goal. They wanted to use something more than the usual, run-of-the mill certificate or award. In order to help them find the best way to honor this momentous occasion, they contacted ePromos.
Solution: A high-quality, customized commemorative piece makes the event unforgettable.
Wrigley worked with Assistant Sales Manager Caren Aardema to find the best way to award those who helped the company reach its new levels of success. They ultimately settled on a customized commemorative piece, the Sphere Recognition Clock with Global Theme. The item was much more elaborate than a typical award, but wasn’t too flashy to detract from the item’s message, which was simple but to the point: “WRIGLEY 2007 $5 Billion in Revenue”.
Wrigley decided to hand out these imprinted awards to those who worked in the development areas of the company—it felt these people did the most in working to reach this monumental goal. Imprinted with the company logo, the commemoratives ensured that the recipients would remember this historic milestone for years to come.
Result: The items get a warm reception from pleased employees.
The commemoratives reinforced the pride that reaching $5 billion in sales inspired in the employees. With this attractive and inventive employee gift in their possession, the workers at Wrigley were very pleased. This positive attitude will no doubt encourage them to break the $5 billon mark next year!
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