Promo Product Plays Key Role in Grand Opening at Banco Popular’s Newly Launched Miami Branch
Challenge: Select a high visibility, high “wow” promotional product appropriate for a Grand Opening celebration, as well as a new client welcome gift
Banco Popular, a premier community bank, has a reputation to uphold: the international financial institution has been widely recognized for its commitment to its people. Among Banco Popular’s recent honors: voted one of the 100 Best Companies to Work For in 2005 by FORTUNE Magazine; voted among the Top 100 Companies for Working Families by the Orlando Sentinel; voted one of the Best Places to Work in 2007 by the South Florida Business Journal. In keeping with its “best” reputation, the Banco Popular team turned to ePromos when launching a new branch in Miami: they wanted an appropriate promotional product to present to employees during the Grand Opening event, as well as to welcome select new clients.
On the team’s promotional gift-giving agenda: an attractive desktop item with high visibility, one that would not only look great, but also make a grand and lasting impression. And no matter which product they selected, production and delivery speed were of the essence: the Banco team needed the order in hand right away so the gifts could be individually wrapped for presentation during opening day festivities.
Solution: Doubly-smart coaster / photo frame sets are grand enough for Grand Opening … and worthy of valuable desktop “real estate”
Working closely with Promotions Specialist Aric Bayer, the Banco Popular team selected a desktop coaster set, with the coasters doubling as photo frames. Smart choice: the coasters were not only useful; the set was also a grand enough gift to solidify relationships with top clients, as well as to warmly welcome new employees. And that the coasters doubled as photo frames made the set a doubly-smart choice, as employees and clients would be more likely to add the piece to their valuable desktop “real estate.”
Result: A “grand” Grand Opening; high desktop adoption; a promising new business relationship is born
Thanks to Aric’s work and industry connections, the coaster frames were delivered earlier than expected, giving the Banco team plenty of time for gift wrapping. The Banco team reports that the Grand Opening was a smashing success, and that employees and clients alike enjoyed and appreciated the coaster / photo frame sets, which now dot desktops throughout the new Miami branch. The Banco team also reports that they look forward to working with ePromos again. Our team reports the thought is mutual!
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