| Challenge: How to create attractive apparel for a popular band.
For their unique demographic of concert-goers, the client wanted an apparel option that would strike the right chord with loyal fans.
Solution: A 3D T-shirt was chosen because it stands out even more then other logoed apparel.
Rather than go with a typical apparel solution, they opted for 3D promotional apparel, which uses different materials to raise the imprint on the shirt. A sleek long sleeve t-shirt was produced with an attached hood. The end-product was unlike any other.
Result: The shirts are a success, with demand high enough to reorder.
The 3D apparel solution was the perfect fit for the client’s needs and turned into an incredible payoff for them. Not only were these shirts sold at all concerts but due to high demand are now being sold on the band’s website. As one fan commented, the shirt is a “great addition to any collection, everyone who sees it loves it. A must have!”
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