Perpetual Calendars in Modern, Minimalist Style Promise Long Brand Exposure for New York’s Hip Shoreham Hotel
Challenge: To find a year-end corporate gift fit for VIP customers in keeping with an upscale hotel’s hip brand.
Chic, sophisticated, modern, stylish: if these words capture the essence of your brand, then they likely paint a portrait of your customers as well. This is true of the Shoreham Hotel, a Willow Hotel property voted Best Boutique Hotel by CitySearch.com and one of the Best Business Hotels by Forbes. Business clientele are bread and butter to a boutique property like the Shoreham, fresh from a multi-million dollar makeover that transformed what once was weathered lodging space into a showpiece of art and contemporary style.
The Willow Hotels team connected with ePromos Account Executive Stephanie Kraut as they set out to find a stylish, modern promotional gift to say “Happy Holidays” and “Thank you” to Shoreham VIP corporate accounts in a decidedly Shoreham way. While many ePromos’ customers turn to our extensive Web site and tap the knowledge of our Promotions Specialists and Account Executives to discover new ideas for their projects, Team Willow went one further by accepting Stephanie’s invitation to an in-person brainstorming session at the ePromos’ showroom.
Solution: Team Willow discovers modern, artsy desktop calendar during brainstorming session at ePromos’ showroom .
During the meeting products passed hands, ideas bounced. And Team Willow identified just the right corporate gift for their purposes: the acrylic Museum of Modern Art (MoMa) perpetual calendar, a lasting work of desktop art in modern form and function, with a back panel that slides to reveal the proper weekday. Team Willow selected red and orange calendars, with “MoMa” imprinted on the lower right, a minimalist “Shoreham” imprinted left center. The team especially liked the idea of gifting calendars since the best gifts are products people enjoy but don’t usually buy for themselves—such as calendars. Also, while traditional calendars keep your company’s brand and name in mind all year long, the perpetual calendar does so this year and every year. And, a perpetual calendar like the MoMa that also functions as desktop art guarantees brand impressions each and every day for many years to come.
Result: Stylish calendars wow teams Willow and Shoreham—and VIP customers as well.
Team Willow reports promotional success: not only did they and the Shoreham corporate sales team love the stylish calendars, which well-reflected the Shoreham brand, but Shoreham customers did as well. The team reports many positive comments, such as this one: “Oh wow, it’s a calendar I actually like!” And because “actually liking” a product often equates to “actually using” a product, ePromos considers the Shoreham promotion a promotional success as well.
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