Fun Holiday Desktop Gift Doubles as an Effective Internal Promotion for PEO Firm NELCO
Challenge: Find a dual-purpose holiday gift for employees
Staff at the PEO firm NELCO, recognizing that employee gift promotions motivate employees and subtly but effectively communicate company brand, recently contacted ePromos for help with their holiday gift promotion. NELCO handles the administrative end of hiring and staffing—functions like HR, payroll administration and taxes, and benefits administration and workers comp—freeing companies to focus instead on the supervision side of staffing.
Solution: A bendable, character clock with note/pen holders, in corporate colors
Our team and their team talked. We strategized. We showed the NELCO team various promotional options. And we loved their choice!—a bendable, character alarm clock with a clip to hold notes, photos or a business card, and with arms that can be posed to hold a pen. The amusing desktop clock, which also happened to be available in NELCO’s corporate colors, was ideal for several reasons:
1. Employees would likely keep the clocks on their desks, thus serving as an effective internal promotion
2. The clocks would reinforce the time-savings theme of the NELCO brand
3. They would also make employees feel good, thus fostering loyalty
The result: happy employees, happy NELCO team, successful promotion!
Reactions to the holiday gift were very favorable. Employees were instantly attracted to the clock’s unique design, which soon appeared on desktops throughout the company. The NELCO team was pleased as well: they say the promotion was a success, and report their intention to work with ePromos on future promotions.
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