Unique “Stix and Stones” Game Wins Employee Favor During—and After—One Communication’s Team-Building Events
Challenge: To find a promotional product useful for internal team-building and for communicating a key corporate message.
Strong teams, woven together, are the fabric of a strong internal brand. A strong internal brand, in turn, underlies the foundation of a positive, productive work environment, which in turn sets the stage for the consistent delivery of high levels of service to customers. Building strong teams takes a whole lot of work, a whole lot of commitment—and a whole lot of fun!
One Communications, an advanced telecommunications solutions provider with more than 2,000 team members serving 160,000+ customers in 16 states, believes in the power of teams. The firm’s motto—Be the One—challenges team members to “be the one to step up when they see a chance to make a difference,” “be the one who brings new ideas to the table,” as well as to “be the one who just makes a fresh pot of coffee.”
To further instill in employees the desire to “Be the One,” the One Communications team reached out to their ePromos’ Account Manager Carrie Sleva. Their goal: to find an internal promotional product for various team-building events that would help to build stronger internal teams. Carrie and the One team explored various options, seeking a promotional product appropriate for employees at every level—something to reiterate the firm’s key message while encouraging creativity and new idea development.
Solution: Fidget-worthy, creativity-encouraging, Stix and Stonz magnet game imprinted with a key message.
The team selected the Stix and Stonz magnet game, imprinted with their latest key team-building message in the form of a cycle diagram, showing the continual process from “[can’t read this] to customers to operational excellence to integrity to [can’t read this].” The Magnet Game, a great fit both for internal and external promotions, is a hands-on, interactive promotional product that requires participation and reiterates a key message while consistently winning valuable desktop real-estate as a favored “fidget” toy during prime “fidget” activities—such as speaking on the phone or mulling over internal or customer issues.
Result: Magnet game encourages operational excellence—wins valuable desktop real estate One-wide.
The One team reports an internal promotion success: employees responded well to the unique promotional item and its relevant message, which proved useful for One’s team-building exercises—and the games today dot desktops across the company as employees kept the giveaway games as a “thank you” for their participation.
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