|Challenge: Increase market share and promote a new 1-day shipping service on select products.
An art supply company with retail stores in 3 states wanted to increase market share through new networks, mainly direct mail and the internet. They also wanted to raise awareness about their new 1-day shipping service on select products, while encouraging new orders and showing their appreciation for new business.
Solution: Use a promotional organizer as a gift-with-purchase for every order placed.
The company decided to ship out a Desk Keeper by VisionUSA, useful for art related supplies such as markets, blades, pencils, brushes, etc. This practical product was offered to every customer who placed an order of $50 or more during the promotion period, as well as any customers who used the new 1-day service. The organizer was sent a day after the order shipped, along with a thank you note from the company.
Result: More organizers were ordered to continue the promotion, some customers requested to purchase additional organizers.
The art supply company ran out of these popular items in just 30 days, and placed two new orders for more products. Customers contacted the company and asked if they could purchase additional imprinted desk organizers for friends, family, and home offices. The company attributed an increase in sales to the incentive and they plan to use similar campaigns in the future.
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