Challenge: Attract volunteers for a new statewide mentoring program.
The State department of human resources wanted to attract volunteers for its mentoring program aimed at assisting small and new businesses in their area.
Solution: Distribute a high-visibility promotional mug to help raise awareness.
The department selected an Aria Mug by VisionUSA as the perfect vehicle to carry their message, “Show You’re a CAREolina … Become a Mentor,” printed on the side of the mug. This seemed to be the perfect product selection as it would appeal to all and have practical utility in the home and in the office. A separate table was set-up at selected polling locations on Election Day across the state. The imprinted mug was given to individuals who requested more information about the program as a thank you for their time and consideration.
Results: 500 additional volunteers signed up to the program.
After the promotion, nearly 500 additional volunteers were available statewide to offer their time and talents. The client was so impressed with the results that additional mugs were ordered for distribution at other civic and state events during the next 3 months.
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