|Challenge: Reward the children who attend a police-sponsored bike safety event.
Each year, a local police department in Missouri hosted an event where children could bring in their bicycles to be engraved with a serial number and officially registered with the department in order to prevent theft. In cases where bikes were stolen, the registry and serial number information were a big factor in returning the bikes to their rightful owners. Parents, who weren’t concerned with the safety of the bikes as much as they were concerned with the safety of their children, asked the department to provide something more. The department wanted a practical promotional item they could give away at this event that would raise awareness about bike safety while keeping parents and kids happy.
Solution: Every child who arrived at the event wearing a safety helmet received a promotional first aid kit.
To enforce the concept of proper road safety for bicycles, the department asked children to arrive at the event wearing proper safety attire. Those who wore equipment like safety helmets were rewarded with an Instant Care Kit, which kept kids safety-conscious and provided them with a helpful way to treat minor scrapes and bruises. The branded first aid kit was imprinted with the message, “I use my head to stay safe.” The gift gave kids a sense of pride and made them happy to be practicing safe biking.
Results: Happy parents and children formed a closer bond with the local police department. Bike safety awareness was raised, and both parents and children made an effort to avoid common safety hazards.
Aside from greater attention being paid to bicycle road safety, the program fostered an important bond between officers and the community. The community was very thankful that their local department was so committed to their safety, and especially the safety of young children. The parents were more than pleased with the promotional gift, and children were eager to participate. The department also received requests for additional first aid kits, and they are looking forward to using other types of promotional merchandise in the future.
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