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Case Studies

Promotional Incentives Boost Business 35% in 12 Months!

Challenge: Provide employee incentives for success and foster friendly competition.
A corporation with several U.S. locations wanted to enhance the team atmosphere within each territory with hopes to increase business. Managers decided to set up a friendly, competitive “race” within each location and reward employees who participated. By improving teamwork, the company hoped to see a proportionate increase in sales.
Solution: A recognition program was put into effect that awarded employees with the best results.
Each U.S. location became a team with the goal of increasing business within their territory. The company used the acronym ‘TEAM’ – Together Everyone Achieves More – to let the employees know that the recognition program was a team effort. As territory goals were met, employees were rewarded. To increase awareness for this recognition program, each of the 150 employees received a small promotional crystal award. The award was hand-etched with the company name and a map of the United States. The team members with the largest increases in six months received another award to highlight their success.
Result: Overall increase in employee morale, a healthier workforce, and lower turnover.
The recognition program helped the corporation increase business by 35 percent in only one year. The staff at each location formed quality relationships with each other and worked together more efficiently. Therefore, as a result of the recognition program, job satisfaction increased, employee morale was increasingly high, and business increased tremendously. The company is looking forward to running similar promotional incentive campaigns in the near future.
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