Challenge: To beat the clock and find a handsome gift for college alumni in time for the start of an upcoming event.
Utica College is a private educational institution that has been transforming lives since it was founded by Syracuse University in 1946. Although there are only about 3,000 students enrolled each semester, there are nearly 20,000 Utica College alumni — many of whom are active and regularly give back to the school in whatever ways they can. Maintaining a good relationship with alumni is supremely important to the college, so events are regularly held to attract people back to their alma mater.
In August, Utica College needed to find a quality gift for alumni that were attending an upcoming event. However, time was not on their side! In order to get products rushed to the campus before the start of the event, Utica College sought the promotional expertise of ePromos Promotions Specialist Valerie Bogucharova.
Solution: A handsome leather jotter delivered as fast as humanly possible!
Both Utica College and Valerie knew that there wasn’t any time to waste. If they wanted the products in their hands before the deadline, they would have to sacrifice the luxury of a lengthy gift selection process. With this in mind, Valerie and Utica worked quickly and found a high-quality leather jotter that could be imprinted and shipped in 1 day. The combination of quick turnaround time and the quality of the gift suited Utica’s needs exactly!
Utica College gave a leather jotter to each alumnus who attended the event. The classy gift sent a message to all students – even those who had graduated years ago – that the school would always appreciate them.
Result: The leather jotters arrived just in the nick of time; alumni were happy to be back and happy to receive the free gift.
Utica officials were thrilled when they received the shipment of jotters just before the start of the event. Impressed by the quality of the product and the imprint, they were happy to distribute them to the deserving alumni as they arrived on campus. Recipients raved about the gifts as well — little did they know that they had been ordered just a few days prior! In the wake of such positive feedback Utica has planned additional campaigns to thank active alumni members in the future.
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