Domino Promo Drives Toy Collection
KPC Greenstone Roberts & Hunter Public Relations for Domino® Sugar.
Objective: Promote the Domino Sugar national sponsorship of Children’s Miracle Network through toy collection drives at malls in five U.S. cities. Gifts were the incentive for the shoppers to donate toys to benefit local hospitals.
Solution: Custom-printed Domino Sugar recipe attached to old-fashioned gingerbread man cookie cutter. ePromos Special Account Services sourced a unique gingerbread man cookie cutter and tied a customer printed recipe/holiday card onto the product using silver ribbon. The promotion was a great success and resulted in thousands of donated toys and a rejuvenation of interest in holiday baking of course using Domino Sugar.
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