Promotional Slide Tins Filled with Lip Balm Raise Awareness and Draw Participation for Harvard College Women’s Center
Objective: To find a highly visible promotional product attractive and useful to women.
The success of an on-campus group depends largely on the group’s ability to inform students about its existence and to recruit participants for various programs. The Harvard College Women’s Center is one such group, connecting and supporting Harvard women by linking faculty, alumni and current students through conferences, workshops, mentorship and a host of networking events, such as community fairs, open houses, film screenings, debates, art exhibits and more.
The Center’s staff recently turned to ePromos Account Executive Nomi Yitzchaki for help in selecting a promotional product that would increase awareness about the Center among new and current students. The team wanted something that wouldn’t be left in a pocket, backpack or drawer and quickly forgotten; instead, they sought a useful promotional product, an item appealing to and desirable among women.
Solution: Attractive, logoed slide tins filled with yummy, useful lip balm.
After reviewing their options, Nomi and the staff selected custom lip balm slide tins, imprinted with the name of the Center. The thin tins, filled with yummy vanilla flavored, high quality lip gloss, featured an easy-to-slide opening. Their small, thin size made them practical and very appealing to Center staff—Harvard women could easily keep the useful tins close by in their purses and pockets providing many, many promotional impressions for the Women’s Center.
Result: Consistently high event-participation and student requests for “seconds” lead to a refill order.
Triple promotional success! First, staff attributes the gift tins to helping them reach their objective of consistently attracting large numbers of women to various events. Second, they also report students’ initial happy responses and many requests for “seconds.” Finally, with demand running high, Center staff quickly depleted their initial inventory and placed a refill order.
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