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Stylish Promotional Gift Wins the Hearts of Travel + Leisure Magazine’s Advertisers

Challenge: To cost-effectively promote and convey the essence of a brand to savvy, seasoned buyers One of the most crucial groups major publications aim to please is advertisers. Travel + Leisure (T+L), the world’s leading travel magazine, is no exception. Wanting to impress ad buyers at the World’s Fast Party, an event showcasing choice hotels, the professionals at T+L sought an appropriate, classy and useful promotional give-away—something that wouldn’t break the bank, but that would promote the discerning T+L brand over the long term while reminding buyers where to invest ad dollars.

Solution: Bright and bold lime-green leather luggage tags combine style with substance The staff at T+L contacted us to help solve the dilemma. After a bit of back and forth brainstorming, ePromos’ travel industry Account Executive and the T+L staff hit upon the ideal promotion: lime green leather luggage tags. The tags were perfect: – They fit well with the travel-related World’s Fast event theme – Ad buyers, many of whom travel extensively, would use them for years to come – With a bold, bright lime-green color, they attracted attention and looked incredibly stylish; the tags also promoted T+L’s bold desire to be the authority for the discerning traveler Result: Custom luggage tags are a hit with T&L execs and advertisers; same style to be used in future promotions T&L’s editor-in-chief Nancy Novogrod raved about how attractive and convenient the luggage tags were; they were also an affordable way to promote the brand and show appreciation to advertisers. The lime green color and style were such a hit that T&L plans the same for an upcoming umbrella promotion. Party attendees loved the tags as well; T&L reported that advertisers appreciated a promotional gift they could take home with them and use—all the while reminding them to think of Travel + Leisure when planning upcoming ad purchases.


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ePromos Promotional Products, Inc. is proud to provide promotional products and corporate gifts to thousands of companies and organizations around the world. As real promotional items experts, we stand behind our quality and service with a 110% guarantee on all our promotional products. Call us today and let us help you with your company logo merchandise needs. To learn more about promotional products, and how they can help your marketing campaigns, check out our promo education center, promotional marketing guides and our promotional products blogs. Our promotional case studies blog features real marketing projects and the promotional items that created successful results for their promotions. This year ePromos is celebrating fifteen successful years in the promotional products and logo apparel business. Find the right promo product today!