|Challenge: How to upgrade an already existing promotion for an awareness campaign to make it more effective and successful.
A non-profit organization whose mission it is to raise awareness for Sudden Infant Death Syndrome (SIDS) needed a way to better market their annual fundraising day. They were currently using red plastic clown-type noses, as the idea is to promote awareness through smiles and fun, yet many people found the noses uncomfortable and would take them off.Solution: Upgrade the plastic noses and add more promotional items.
To solve the problem of the uncomfortable plastic nose, it was switched for an easy-to-wear foam nose. To add to the campaign, items such as imprinted pins, pens, coffee mugs and apparel were used. Even a stuffed version of the promotional mascot was created. All of these items were things that would not be as easily thrown away as a plastic nose, which means that the non-profit can continue to market itself long after the sun sets on the fundraising day.
Result: Sales for the non-profit increase dramatically.
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