Promotional Products  » Education Center  »  Case Studies

Mystery Novelist Wendy Roberts Uses Spooky Promotional Giveaways in Frighteningly Successful Campaign

Mystery Genre Novelist Wendy Roberts Make Use of Spooky Promotional Giveaways in a Frighteningly Successful Conference Campaign

Challenge: A mystery author needed a one-of-a-kind promotion to introduce a new novel series to convention-goers.

Wendy Roberts is a popular fiction author best known for her captivating tales of mystery. With a new book series to introduce and the popular BoucherCon mystery genre convention coming up, Wendy wanted to find a thrilling giveaway that would help showcase her new “Ghost Dusters” mystery series to fans and aficionados at the show. For assistance with her campaign, Wendy turned to ePromos Assistant Sales Manager Caren Aardema.

Solution: Scary coffin pens imprinted with information about Wendy’s novels were given to BoucherCon attendees.

Since Wendy’s specialty is the mystery genre, she decided to go with a promotional product that fit well with this theme. The final choice was a Coffin Flip-Open Billboard pen, which featured a coffin that could be flipped open to reveal hidden messages. The spooky giveaway was the perfect choice for a mystery novelist. Wendy took her stash of pens to the conference where they helped her engage attendees and introduce her new book series.

Results: BoucherCon was a big success; recipients loved the coffin pen as well as Wendy’s new novels!

Wendy was delighted with the final product, and evidently, so were the conference attendees who were lucky enough to get their hands on one! Wendy reported that the coffin pens were definite attention-getters that had people coming to her display throughout the event. The pens gave her a chance to talk to mystery fans who were the primary audience for her new book. Overall, the conference campaign was a resounding success.


Browse all Promotional Pens
Return to ePromos Education Center
Return to all Promotional Products

Events Calendar
4th Thursday in November
1st Week in November
2nd Saturday in November
Featured Success Story
Awesome Product!
Awesome Products!
Working with ePromos is vary easy and all the customer support guys are very helpful."
- Raj Kilaru, Sriven Technologies, LLC
Our Locations
New York
120 Broadway, Ste 1360
New York, NY 10271-0079
3001 Clearwater Road Suite # 001
St. Cloud, MN 56301
ePromos Promotional Products, Inc. is proud to provide promotional products and corporate gifts to thousands of companies and organizations around the world. As real promotional items experts, we stand behind our quality and service with a 110% guarantee on all our promotional products. Call us today and let us help you with your company logo merchandise needs. To learn more about promotional products, and how they can help your marketing campaigns, check out our promo education center, promotional marketing guides and our promotional products blogs. Our promotional case studies blog features real marketing projects and the promotional items that created successful results for their promotions. This year ePromos is celebrating fifteen successful years in the promotional products and logo apparel business. Find the right promo product today!