Challenge: To find a promotional item that would impress visitors to the Cayman Islands during the Caribbean Global Information Systems Conference.
The Urban and Regional Information Systems Association (URISA), a non-profit association that promotes the effective use of informational technologies for the management of urban and regional systems – hosted its Caribbean Global Information Systems conference in the Cayman Islands for the first time ever.
The Cayman Island government wanted to impress the visitors to its island with a memorable experience. They needed great service, a great atmosphere, and great promotional products to tie it all together.
Solution: Promotional rubber ducks are the choice to really get guests talking.
The Cayman Island government chose an unconventional item to bring the event together: a rubber duck. But this wasn’t just any rubber duck. It was a pirate themed rubber duck. The little guy became the mascot of the entire event. He was featured everywhere, and even had his own promotional T-shirt.
Mascots create buzz and a community feeling at any event. It’s part of the reason why sports teams use them. They allow people from all walks of life to connect to one another. In this sense, the item is more than a promotional toy, it is a symbol.
Result: Custom pirate-themed rubber ducks steal the show at the conference.
The event was a success, and the Cayman Island was proud of their effort. In a tropical paradise, the little promotional duck shined through, giving everybody a chuckle. It also connected back to the region’s pirate past.
All the attendees were there to learn, but they’re also attending for an experience. Sometimes, it’s little nuances that bring people together. In this case, it was a simple rubber duck with a pirate hat.
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