Challenge: Finding the right promotional products to drive traffic to its events booth and generate awareness about its family programs and activities.
The Young Presidents Organization (YPO) is comprised of more than 20,000 leaders in 100 countries and exists so experienced CEO’s and the like can share ideas and pursue learning; encouraging personal and professional growth. YPO not only brings business peers closer together, but it aims to create family bonds as well; making careers and networking more rewarding. In order to develop strong family relationships, the organization hosts numerous events so that family members of the YPO constituents can each other further meet that help these newly formed families spend more time with each other and meet others with different career backgrounds.
When family members of a YPO constituent browse the organization’s website, they gain a much better understanding of the extensive networking and learning opportunities they can experience by joining YPO. To solve this problem, the organization turned to ePromos to identify the proper promotional products to inform family members of these benefits at forums and networking events. YPO needed a product that would describe what the company stands for and something that would also appeal to the whole family.
Solution: An imprinted bookmark featuring the URL to the website’s family page and a house-shaped removable seed paper to reinforce the family theme.
YPO turned to ePromos Account Executive Stephanie Kraut, to find a product that would symbolize the family theme and help drive traffic to the organizations website.
After searching ePromos’ vast network of promotional suppliers, Stephanie went beyond the ePromos website to help the YPO team find a unique promotional item that would generate awareness about YPO’s family member benefits. The choice was an imprinted bookmark with removable seed paper – in the shape of a house.
The “house” shaped seed paper reinforced the home/family theme and was able to tie in their chosen colors scheme. The house is removable and can get planted, while the bookmark remains a useful reminder of the benefits YPO offers.
Result: The bookmark functions as an eye-catching giveaway that serves as a constant reminder of YPO’s family member benefits.
Recipients were drawn to the removable seed paper bookmark, since they could use it to plant flowers in the yard with their kids. They viewed it as a fun product that appeals to the whole family; the kind of response that YPO was looking for. The YPO team liked that the end result of the bookmark was flowers, because this gets more people involved in the promotion, making it more memorable. The imprinted message “Grow with YPO-WPO” would also be seen constantly by readers using the bookmark, helping to reinforce YPO’s attempt to help more families benefit from its organization.
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