Strategic Selection of Promotional Products Announce New Web Address for Chic Student Apartment Communities by Campus Habitat
Challenge: To find quality promotional products appealing to students—and budget holders.
New company name, new brand, new website—all the reason to blanket your market with promotional products bearing the image, likeness and address of your new-new thing. The team at Campus Habitat understands this strategy – Campus Habitat being a reincarnation of an old firm taking on a new, modern life with a new name and a new website. Campus Habitat acquires, renovates, and manages upscale student apartment communities near universities nationwide; the firm currently operates chic student residences in New York, Illinois, Indiana, Michigan, Pennsylvania, North Carolina and Wyoming.
Solution: Promotions Specialist points the way to student-friendly, budget-friendly promotional tools.
To get word to students at neighboring universities—and to drive prospective tenants to their new Web site—the Campus Habitat team, already armed with a supply of key-chains and other small gifts, turned to ePromos for help in building a reserve of strategic, website-driving promotional products. And while the team knew in advance which promotional tools they wanted, ePromos Promotions Specialist Kristan Bullard led them to specific products that fit their budget.
On the team’s promotional agenda:
Result: Branded drawstring backpacks, pens, playing cards and hand sanitizer win most student votes.
The team, pleased with their new promotional tools, first delivered them among student tenants who cheerfully help spread the word about Campus Habitat. The team then surveyed those students to see which products they liked best. In first place, as we expected, were the branded drawstring bags. The team tells us that the bags are a favorite; they regularly see students wearing their bags both on and off property. Following closely behind were the Campus Habitat-branded pens and playing cards, both of which tied for second place. The logoed hand sanitizer won third place, with carabiners not far behind. An “A” lineup in all!
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