Challenge: To increase awareness of the new season of Tyler Perry’s House of Payne.
Action Marketing is a marketing agency that specializes in building the power and presence of top consumer brands. When Action Marketing was approached by TBS to help them promote the new season of the popular TV show “Tyler Perry’s House of Payne,” the marketing experts went to work to create a comprehensive promotional plan that would generate a healthy buzz for the hilarious sitcom.
Agency employees knew that there was a big preview launch coming up in New Orleans, so they decided to focus some of their efforts on the event. In order to spread the word at the screening, Action Marketing wanted a fun promotional product that was unique enough to catch attention and get people talking. They turned to ePromos for help locating the best product for this purpose.
Solution: A promotional box of carmel corn and peanuts for preview attendees to munch on.
For the House of Payne promotion, Action Marketing worked closely with ePromos Account Executive Michael Bloomenthal. After carefully browsing their promotional product options, the marketing firm chose a custom box of carmel corn and peanuts. The box was imprinted with detailed information about the new season, including the dates and times it would air. The front of the box displayed a picture of Curtis Payne, the show’s main character, who is referred to affectionately as “Pops,” in each episode.
These “Pops’ Corn” boxes were handed out to all attendees at the New Orleans launch. The free giveaways were intended to raise awareness of the upcoming season and get people talking about the show.
Result: Pops’ Corn hits the sweet spot: Action Marketing and TBS are thrilled with the final product!
The House of Payne promotion was a huge success. Those who were lucky enough to receive a promotional peanuts and popcorn box enjoyed the food gift as they laughed along to the sitcom preview. TBS was thrilled with the finished product, especially its overall appearance.
Action Marketing had this to say: “The event was a huge success and our client [TBS] is very excited about how the product looks.”
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