QRS Corporation, an e-commerce solutions provider for the retail industry.
Objective: A giveaway for the company’s salespeople attending their 2000 sales training conference that would both excite the troops and creatively tie-in to the theme, Sales Improvement (based on the TV show, Home Improvement).
The tool boxes were placed in the hotel rooms of each attendee prior to arrival. They were a big hit, not only because of the unique presentation but also because they were consistent with the conference theme. The sales people commented on how creative the gift was and the company reaped the benefits of improved morale.
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