|Challenge: Find a Unique Promotional Item
A non-profit organization in California was looking for a unique promotional item for their upcoming 100K bike race. They wanted something that would relate to the race, and they wanted a product that would be useful.
Solution: Safety First
The organization’s distributor, who also happens to be an amateur cyclist, suggested an item that he personally found useful. He suggested a small First Aid Kit that could be imprinted with the non-profit’s logo and contact information.