|Challenge: To Increase Brand Awareness
A large alcohol company wanted to promote their product with bar employees in areas where their drink would be a popular choice. They hoped that the bar employees would make their drink popular with customers.
Solution: Follow The Customers
The company decided to send their representatives to Cancun during Spring Break. The representatives took a variety of promotional products to give to bar employees. They handed out imprinted t-shirts, hats, shot glasses, and lanyards. All of the products were imprinted with their logo.
Result: Trendy Bartenders
The promotional products were a big success for the alcohol company’s advertising campaign. When the company’s representatives returned to the bars later that week, they saw many employees wearing their apparel which was a great way to gain important visibility for their product
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