|Challenge: Improve Communication
A hospital in Michigan wanted to improve their communication with patients. The hospital was already using promotional magnets to list key contact numbers, but they were not having the desired impact because countless people were going to the emergency room when it was not an actual emergency. The hoped encouraging patients to take advantage of non-emergency service would cut costs and keep the emergency room free to handle true emergencies.
Solution: A Change In Approach
The hospital decided to use promotional First Aid Kits to list contact numbers like: Poison Control, Urgent Care, Appointment Scheduling, and Ask a Nurse. The First Aid Kits were distributed to patients who had a repeat history of visiting the emergency room first, and then asking if they really needed to be there after the fact.
Result: A Measurable Success
The hospital noticed a significant decrease in patients who used the emergency room for non-emergencies. The administrators were very pleased with the results, and they plan to continue using imprinted First Aid Kits.
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