|Challenge: To Gain Exposure
An employer in Ohio was struggling with the ever-increasing costs of providing healthcare benefits. As a relatively small employer, larger competitors were able to provide better insurance plans which were luring away his best employees. After some research, the employer opted to offer his employees a supplemental insurance policy that would help to cover dental expenses. The problem was that employees were not aware of the new option, and the employer wanted a way to remind his employees of the new insurance plan so that they would continue to work with him.
Solution: Raise Awareness
The employer decided that the best way to promote his new health care options was through promotional products. Promotional toothbrush covers were chosen because they fit with the dental health insurance policy.
Result: A Reason To Smile
The employer found the promotional product to be terrific exposure. The low price and practical nature of the product made it a great choice for the promotion, and the employer plans to use promotional products for his future publicity needs.
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