Challenge: To raise awareness about a new museum location.
While renovations were underway at the permanent location of a museum, managers wanted to find a unique way to educate cab drivers about the temporary address so they knew where to bring visitors.
Solution: Offer a free promotional travel mug to drivers that visited the new location.
In order to familiarize drivers with the new location, the museum offered a gift to anyone who visited it. The museum used a quick radio commercial to inform the drivers that if they visited the temporary location, they would receive an Arrondi Travel & Desktop Mug by VisionUSA. The mug was imprinted with the museum logo and new address. In addition, the museum offers visitors a discount on admission.
Result: Imprinted travel mugs were gone within a week, as admissions to the museum increased 20%.
The promotion created the discount mugs quite a buzz with cabbies, tourists, and locals alike. The branded travel mugs were gone within the first week, and admissions to the museum increased 20%. The museum was thrilled with the response and placed a second order to promote the newly renovated space when construction was finished.
Browse Promotional Travel Mugs
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