Sticky Note-pad Promotes Earthlink Company Store
Challenge: Drive sales for a new company merchandise store across multiple Earthlink subsidiaries and brands.
Imagine being charged with raising awareness about a new service and policy within your company. Further imagine that your company has offices spread across the country. And to make things more complicated, imagine also that your company is parent to three subsidiaries, each with its own brand and management.
That was the challenge facing staff at parent company Earthlink when it launched an internal store offering a seemingly limitless amount of branded merchandize to buyers at all three companies: Earthlink, PeoplePC, and New Edge Networks.
Earthlink staff turned to ePromos for a promotion that would 1) announce the store launch, 2) encourage people to start using the new service, and 3) build a sense of family by incorporating all three logos.
No problem! Although the order was “tall,” it was not impossible!
Solution: Develop a handy, desktop book filled with sticky notes
People at most corporations log many desk hours each day. With that in mind, we recommend a desktop promotion Earthlink, PeoplePC, and New Edge staff could use and would see often: a small branded desktop book filled with varying sizes and colors of sticky notes.
• For family building and to drive web traffic, we imprinted the book cover with the eStore’s web address and logo, as well as with the logos of the three subsidiaries.
• A postcard tucked inside the book welcomed employees to the new store; it also invited them to visit, browse, and shop, and provide feedback for improvement.
• And to drive sales immediately, we also included a limited time, free-shipping offer on all orders.
Result: The notes let the message stick in employees’ minds all day long.
Within a few days after the “sticky book” was delivered, orders flooded in—as was expected. And because the promotional book remained within reach and eyeshot on desktops, merchandise orders continued at a steady pace. Earthlink considers the promotion a success; not only did it drive sales, but it also helped create a sense of unity among staff at all three subsidiaries.
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