Oregon Medical Association Provides its Younger Patients with a Fun Summer Gift Package for Effective Brand Recognition
Challenge: Putting together a summer-themed promotional gift package to strengthen OMA’s relationship with younger patients.
Oregon Medical Association (OMA) supports the cooperation and unity among its physicians statewide and aims to maintain high ethical, educational, and professional standards among the Oregon health care community. Every year, OMA distributes promotional products during all four seasons to foster more personal relationships with its patients, spread awareness about its services, and inform people about how they can make Oregon’s physicians more efficient. These promotional campaigns have been successful in establishing long-term relationships with OMA’s customers and setting itself apart from competitors.
During its most recent summer promotion, OMA had the task of finding a promotional giveaway that offers a personal touch while increasing the company’s brand exposure. In the past, the association has distributed custom t-shirts and beach towels, but this time the team wanted a combination of practical products which would be useful for the summer season. More importantly, OMA wanted products that would interest its patients in age range of 12-22 – products that wouldn’t be thrown away and would last all summer long, providing a better return on investment for its promotional spending dollars.
Solution: Sunglasses set and UV detector kit to provide recipients with a hip promotional package that enhances band recognition.
After consulting with ePromos Promotions Specialist Caitlin Powers, OMA put together a summer gift package that they were confident would appeal to the younger market and be used throughout the summer. The gift set included custom sunglasses with a laminated strap, a sunglass case with a clip, and a waterproof UV detector kit, all of which were given away in a promotional OMA bag. The company felt that this was a stellar promotional package that the teens and younger adults would see as stylish and specifically great for their age range.
Result: OMA patients find gift set to be cool, fun, and useful for the summer months.
After distributing the gift sets, OMA received very positive feedback from its patients. The staff was pleased to hear the kids say “these are cool” and “these are awesome”—revealing that OMA was on point with giving its younger patients useful promotional products that were trendy and upbeat. The company also put a TGIF certificate inside the bag to give its patients an item that would enable them to spend more time with friends and family. Overall, the UV detector supplied recipients with an item for health care, while the sunglasses and other items provided patients with products for personal enjoyment—a combination that’s tough to beat!
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