|Challenge: Attract women to attend weekly classes on home repair.
A local women’s club offered weekly classes on home repair and do-it-yourself projects. Organizers wanted a promotional campaign that would attract women with varying degrees of home repair knowledge, and increase awareness of their club. They were looking for a gift to present to participants at the conclusion of the class to help reinforce the overall goals of the program.
Solution: Give out a promotional tool set featuring course information and coupons from local hardware stores.
After some deliberation, the club decided to offer a promotional tool set. The package included all of the necessary tools in one easy-to-handle, attractive carrying case. Local hardware stores were asked to provide coupons to put in the set, and they gladly agreed. The set also came with a monthly schedule of events to raise awareness of the club. Finally, the carrying case was branded with the club’s logo to create widespread publicity and exposure.
Results: Club members were thrilled with the gift and referred many more people to sign-up.
Club members were ecstatic about their gifts and were excited to use the new tools during home repair projects they had planned. They were so pleased with the club and its instructors that they sent a surge of referrals to sign-up for the next session of classes. The club was overwhelmed by the response and is looking forward to using promotional gifts again in the future.
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