Promotional Towel Increases Attendance at Company Picnic

Challenge: How to get more members to attend an annual company event.
A large aerospace engineering company holds an annual picnic, and wanted to get more employees to attend than in previous years. It is known throughout the company that all employees who attend will receive a promotional gift. The gift that is given out is put on display in the office in an effort to encourage employees to go. The company was in need of a promotional product that would inspire more members than ever to show up at the picnic.
Solution: A promotional beach towel is used to attract more employees to the event.
A promotional towel was the best choice for the company picnic. Employees could use the towel immediately and the towel made the event more comfortable for everyone sitting. Employees also appreciated the fact that they could use the towel after the picnic.
Result: Numbers at the event increase dramatically.
Usually, the large company gets about 600 people to attend their annual picnic. With the use of the promotional towels, an additional 100 employees signed up to attend the picnic. All who went had a wonderful time and loved the towels that they received.

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