Promotional Products  » Education Center  »  Case Studies » Promotional Towels Keep Gym Members Working Hard

Promotional Towels Keep Gym Members Working Hard




Challenge: How to reward customers for various acheivements.
A large weight loss center wanted to use a promotional product as an incentive for its members to keep acheiving their goals, which makes the customers happy and keeps business running.
Solution: A workout towel and water bottle were given out to members who acheived specific goals.
A variety of bright colored promotional towels and water bottle sets were given away to gym members when they reached a specific goal, such as a certain amount of weight loss or referring a new customer. These items were inexpensive for the company, and provided a functional incentive for members to keep working hard to reach their goals.
Result: The company saw a measured increase in sales.
Membership at the center increased as a result of the promotional incentive program. The customers loved the towels, and new members were attracted to the weight loss center.
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