Digital Photo Clocks Help Cruise Line Promote a New Ship
Challenge: A cruise line wants to promote their new ship to key travel agents using a high-perceived value item that ties into the ships features.
A cruise line invited several travel agents with a history of high-bookings with the line to the inaugural cruise of a brand new ship. It wasn’t enough, however to simply give the agents some glossy brochures and hope they enjoyed their cruise enough to promote it to their clients. The cruise line also wanted to reward the travel agents with a gift that would not only impress, but advertise the new ship.
Solution: A Digital Photo Viewer Travel Alarm Clock for key travel agents.
The Digital Photo Viewer Travel Clock was presented to the cruise line for consideration. Not only was the clock’s design sleek and attractive with a high perceived value, but the 2MB storage space would allow the cruise line to make the clock a “digital brochure.” The cruise line ordered the clocks and filled them with images of the ship’s interior and exterior. Agents could then show the photos to clients interested in booking a cruise.
Result: The ship launches successfully and numerous bookings are made by travel agents.
The travel agents appreciated being rewarded with such a special gift, and while many replaced the provided images with travel pictures of their own, they remembered the thoughtfulness of the cruise line and assisted in the successful launch of the new ship. The cruise line plans to use the digital photo viewing clocks as a promotion again when they launch their next ship.
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