Challenge: Give employees a small token of appreciation to encourage goodwill and thank them for their service.
St. Vincent Corrugated Containers manufactures boxes for a variety of industries in the Caribbean. Employees of the company are some of the hardest working in the region, and St Vincent wanted to express their gratitude and appreciation. They wanted a simple gift that employees would appreciate and use often. To get some expert advice, they got in touch with ePromos Promotions Specialist Valerie Bogucharova.
Solution: Each employee was given a branded umbrella to use during the rainy season.
Working closely with Valerie, St. Vincent expressed their desire to give employees a gift that they would get a lot of use out of. Eventually, they decided on a custom straight handle sport umbrella – the rainy season can get intense in many parts of the Caribbean, so having an umbrella nearby at all times is an absolute must. Not only would employees get some good use out of the functional gift, but they would also help spread the name of the St. Vincent Corrugated Containers brand.
Result: Employees were surprised and excited to receive the useful gift; widespread appreciation was openly expressed.
When St. Vincents gave out the umbrellas to their employees, many were taken by surprise and were delighted to receive the gift. The employees used the gift to travel to and from work – which generated some great exposure for the company – and some even gave them to their children to use on their way to school.
In addition to using the umbrellas as an employee gift, St. Vincents liked the umbrellas so much, they passed them out to clients whenever they would visit their office. These giveaways were very well received and generated goodwill in the community and helped to gain valuable publicity for the company. St. Vincent’s was very pleased with the results of the campaign, and they look forward to running similar programs in the future.
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