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Promo Mugs Reduce Eco-Footprint; Help Acclaimed Valley Medical Rehabilitation Center “Go Green”

Challenge: How to cost-effectively reduce an eco-footprint by reducing the use of Styrofoam cups in an office / medical environment

The Rehabilitation Center at the Santa Clara Valley Medical Center is considered an institution of excellence—in more ways than one. Nationally acclaimed for its Physical Medicine and Rehabilitation Residency Teaching and Training program and named one of the top rehabilitation hospitals in the country by U.S. News and World Report, the Rehabilitation Center also seeks to be environmentally responsible as well.

The Center’s staff found during one environmental impact assessment that they used an unusually high number of disposable Styrofoam cups for water, tea and other beverages—decidedly neither eco-friendly nor gentle on the environment. The solution was easy: move from Styrofoam to more durable drinkware; but with a seemingly endless variety of cups, mugs, bottles and glasses to choose from, implementing the new solution seemed anything but.

Solution: Re-useable imprinted acrylic mugs freely distributed to one and all

That’s when the Rehabilitation Center’s staff turned to their ePromos Account Executive Nomi Yitzchaki for recommendations and help. Nomi worked with the Center team to identify just the right pieces—sturdy 14-ounce acrylic mugs in black and clear imprinted with the Center’s motto: “A leader in rebuilding lives.”

Result: Styrofoam usage and environmental impact, down; morale, green-savvy, up

Mugs were distributed to all employees, who appreciated the thoughtful gift. Even better, the Center reports that its use of Styrofoam has decreased dramatically; and staff today continues to look for more ways to “go green.”


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