Challenge: How to keep employees committed and excited about a company during relocation.
A popular radio station was relocating to a new building in the downtown area of the city. The downtown area of the city was facing a restoration period to bring back old charm with a modern touch. The station CEO chose to move downtown in an effort to unite with city officials and help revitalize the downtown area. The station CEO also wanted to ensure that management remained loyal, motivated, and committed during the labor-intensive relocation.
Solution: A crystal award is given as a gift to the station’s managment.
At the beginning of the relocation, the station CEO threw a kick-off celebration to get management excited about the move, and to increase morale. During the celebration, the station CEO presented a promotional crystal award to each manager. The award was hand etched with the radio station logo and city skyline with the tagline “Relocate, Revival, Real Radio.”
Result: The award keeps employees happy and dedicated to the company.
The relocation was very labor-intensive. However, management was thrilled to receive the crystal award and their loyalty and motivation did not waiver. Once the relocation was complete, the crystal Trenton Crescent symbolized the core purpose and values of the radio station.
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