|Challenge: Find a unique way to promote safe employee driving practices
A large candy company wanted to encourage safety among their delivery truck drivers. The company was looking for a functional, yet desirable gift to reward their employees with for avoiding accidents and safety violations.
Solution: Rain jackets distributed as part of a safety campaign
New Englander Rain Jackets were given to every employee who went a year without getting into an accident. The rain jackets were screen-printed with their company’s logo. All other drivers were responsible for supplying their own protection for inclement weather.
Result: Safety violations decreased dramatically
Employees were thrilled with the useful jackets, and were much more likely to engage in safe driving practices.
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