Challenge: Promote “To Go” business and ability to cater corporate lunches.
With more people dining out, the competition for dining dollars is greater than ever. Customers are strapped for time and may not be able to spend their lunch hour at the restaurant. As a result, restaurants are increasingly offering delivery or pick-up service. One restaurant wanted to promote its new “To Go” option and its ability to cater corporate lunches. They needed an affordable way to spread the word and keep their contact information close to their potential customers.
Solution: Imprint removable stickers with the restaurant logo and number to make ordering easier.
The restaurant eventually decided to use promotional stickers that were easily transferred from surface to surface. Each sticker was imprinted with the company’s logo and phone number, as well as a reminder that customers can fax, e-mail, or phone their orders in ahead of time. These removable stickers were sent out as part of a direct mail campaign that targeted companies close to the dining establishment. Each mailing included six stickers and a letter explaining where to place them (computer, filing cabinet, refrigerator, fax, phone, etc.). The restaurant also had the wait staff hand them out with each bill, and a small basket of them was placed by the entrance.
Result: Increased business, hundreds of stickers continue to be handed out.
The restaurant reported that their initial order of promotional stickers ran out quickly as their “To Go” business steadily gained popularity among the community. Customers were appreciative of the restaurant’s effort and enjoyed having contact information close by in a convenient place. The restaurant was happy with the steady influx of customers using the “To Go” option and has ordered more stickers to continue the promotion.
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