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Sewing Supply Company Reinforces Ties with Customers

Challenge: Promote products and services and thank customers.
A mail-order company that provides sewing supplies and machine parts was searching for a way to achieve better customer service and overall relations. Due to the nature of the company, which primarily involves shipping, the executive vice president wanted to personalize the operation process.
Solution: Customize a unique mail-out calendar for current customers.
The company produced a custom calendar to promote their product line and emphasize quality customer service. It included pictures to highlight featured items, pertinent dates for ordering, and coupon-type ads for supplies and machine parts. A letter thanking customers from the executive vice president was spiraled in after the front cover, which featured the company logo, address and important numbers. The calendars were mailed to current customers worldwide.
Result: Customers felt valued and reinforced dedication to the company.
Customers found the calendars to be very useful, with the coupon grid offering a great way to get special pricing on goods. The inserted letter helped create goodwill, adding a touch of personality to a faceless company. Overall, the calendar promotion served as an effective incentive to move business forward and reinforced the company’s dedication to first-rate customer service.


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