|Challenge: Promoting Safety to Employees in Multiple Locations
A large construction company was looking for a product that would promote safety among their employees. With nearly 10,000 workers dispersed across 30 states, the company needed a product that was both functional and unique. Utilizing safe work practices at every job site was extremely important to the company, and they wanted to make sure that this message was properly conveyed to all of their employees.
Solution: Award Program Encourages On-The-Job Safety
The company created an award program consisting of quarterly campaigns featuring pre-established safety criteria. Because many of the construction workers were required to travel to out-of-town job sites, the company decided to reward the winners of the campaign with shaving accessory bags. The bags were multi-functional, and could hold things other than shaving supplies for their employees. The bags were embroidered with the company’s slogan, and contained a promotional sticker for them to display on their hardhats.
Result: Record-breaking drop in company-recorded accidents!
During the three-year campaign period, company-recorded accidents dropped from 201 to 47. The employees greatly enjoyed their bags and were so focused on meeting their goals, that the company had to place a re-order for more bags for the next quarter! Awards for other quarterly campaigns included promotional sweatshirts and belt buckles with matching hard-hat stickers to add to the winner’s collection.
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