Challenge: Finding an affordable yet sophisticated graduation gift that appeals broadly to an entire graduating class.
The New York University School of Continuing and Professional Studies (NYU-SCPS) is home to more than 4,500 students pursuing 14 master’s and 26 undergraduate degrees. NYU-SCPS is also NYU’s fourth largest graduate school and fifth largest undergraduate college, maintaining a reputation of high standards and excellence that makes it one of the most respected post-baccalaureate continuing education programs in the country.
Accordingly, in keeping with its reputation and with tradition, the NYU-SCPS team planned to honor this year’s graduates with school-branded commencement gifts at the annual school-wide convocation ceremony. The grand celebration would take place at the Grand Hyatt Hotel near Grand Central Station; the gift, they knew, would be NYU-SCPS-branded pens. The team has long given pens to NYU-SCPS graduates, pens being cost-effective in large numbers and appreciated keepsakes that last—and are useful—for years.
But with nearly 1,600 pens cataloged on ePromos’ extensive website alone, the team needed help. They called on ePromos’ Promotions Specialist Valerie Bogucharova, who provided several samples she felt might align well with the team’s requirements: cost-effective, classy, professional and sophisticated. The pen also had to write well and appeal to both men and women. When the initial samples did not suit, Valerie dove deeper, turning to our extensive offsite catalog in search of the perfect graduation pen.
Solution: The Zara RollerBall Pen with laser engraving on both body and cap.
This time, her choice—the Zara RollerBall Pen—hit home. The team found the Zara, with its metallic finish, black and chrome trims and brass cap and barrel—available in gunmetal and satin nickel—attractive, high quality and comfortable; it also wrote well and felt good in the hand. The team opted for the satin-nickel finish and laser engraving on both the pen body and cap. The school’s website address marked the cap; on the body, the text “NYU SCPS Class of 2009” sat alongside an engraving of the Washington Square Arch, the unofficial but widely-recognized symbol of NYU.
Result: NYU-SCPS-branded pens, carried with pride, thank students for choosing NYU-SCPS and invite future involvement.
In early May, 900 NYU SCPS graduates gathered at the Grand Hyatt to celebrate their achievement in grand style. Students came to the stage one by one, shook hands with school dignitaries, smiled for the cameras and received a rolled-up “paper” wrapped in ribbon and pen. The rolled paper signifies a student’s official diploma, mailed to the student later. The team tells us that the sleek NYU-SCPS-branded pens made a bold, aesthetic statement that not only “wowed” students and gave them a sense of pride in belonging to the NYU-SCPS student body. The pens also served to thank students for their investment in the college and to invite them to stay involved with the school in the future.
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