Challenge: To design, source and deliver a promotional giveaway in time for CoverGirls’ olympic-related sweepstake events.
Only a select group of highly skilled athletes from all over the world will participate in the Beijing 2008 Olympic Games; in the Artistic Gymnastics category, 98 men and 98 women, 196 in all. Of those 98 women, six represent the USA; of those six, three represent the fresh, natural beauty and fresh new faces of the makeup giant CoverGirl: Nastia Liukin, Shawn Johnson and Alicia Sacramone.
And three lucky entrants in CoverGirls’ Circle of Champions Sweepstakes will each win an opportunity to meet one of those three CoverGirl-sponsored Team USA Gymnastics Olympiads—not to mention receiving round trip airfare, hotel accommodations and lots of other goodies. But CoverGirl, a child of Procter & Gamble, whose purpose is to provide superior quality and value to consumers, also wanted to provide something of value to participants who attended Circle of Champions events across the country.
Solution: “Easy Breezy Covergirl” headbands—but will they arrive in time?
The CoverGirl team worked with ePromos’ Account Executive Stephanie Kraut to source and design an “easy breezy Covergirl” custom headband tastefully imprinted with the CoverGirl name. Timing was at issue as the custom headbands, which the team needed within 30 days for upcoming events, are manufactured overseas—and typically with a 90-day production time.
Result: Overseas connections tapped; headbands in hand with time to spare.
Stephanie tapped her relationships with overseas contacts; the CoverGirl team received their custom headbands in time. Team CoverGirl, satisfied with the final product, reports that the promotional gifts were well-received by event attendees. Even better, the team also reports that they’re planning more promotions for the future—that’s a Gold for ePromos’ in the Promotions category!
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