Promotional Products  » Education Center  »  Case Studies

Case Studies

Sports Giveaways Give Beverage Brand an Atheletic Makeover

Challenge: Break into a new market by repositioning beverage as “choice” of athletes
A major beverage company wanted to market one of their products as the drink for athletes; however, they had no previous association with athletics or sports drinks. The company hoped to tap into a previously overlooked market, and expand their business and profit margins at the same time.
Solution: High profile promotional products to create buzz surrounding their drink
The company decided that they needed to go all out on the marketing. They chose to use the Olympic Games as the starting point for their new product’s marketing campaign. This was an obvious choice given their desire to be viewed as the drink for the athletes. To really get the message out and overwhelm the competition, the beverage company provided every athlete attending the Olympic Games with gear featuring the company’s logo. The merchandise was desirable to athletes, while also being highly visible to spectators. 17,000 gift bags filled with promotional backpacks, t-shirts, and hats were distributed to athletes.
Result: Thousands watching the Olympics associate company’s product with athletes
Athletes were seen wearing the company’s logo during the Olympics, and the promotional marketing was viewed as a huge success. The company was able to associate its products with athletes and athletic competition. The company plans to continue giving promotional products to athletes.
3250-99S.jpg

Browse Promotional Items for Sports and Recreation.
Browse Promotional Marketing Items.

Events Calendar
November
4th Thursday in November
2nd Monday in November
1st Week in November
Featured Success Story
Awesome Product!
Awesome Products!
Working with ePromos is vary easy and all the customer support guys are very helpful."
- Raj Kilaru, Sriven Technologies, LLC
Our Locations
New York
120 Broadway, Ste 1360
New York, NY 10271-0079
Minnesota
3001 Clearwater Road Suite # 001
St. Cloud, MN 56301
Arizona
Oregon
Florida
Massachusetts
ePromos Promotional Products, Inc. is proud to provide promotional products and corporate gifts to thousands of companies and organizations around the world. As real promotional items experts, we stand behind our quality and service with a 110% guarantee on all our promotional products. Call us today and let us help you with your company logo merchandise needs. To learn more about promotional products, and how they can help your marketing campaigns, check out our promo education center, promotional marketing guides and our promotional products blogs. Our promotional case studies blog features real marketing projects and the promotional items that created successful results for their promotions. This year ePromos is celebrating fifteen successful years in the promotional products and logo apparel business. Find the right promo product today!

Please log in



Or sign up for an account now