Challenge: Promote business with both prospects and current clients.
An established staffing agency was looking for a practical office/desktop accessory to promote business with both current clients and prospects. The agency wanted a series of gifts that would constitute a continuity program for long-term exposure.
Solution: Promotional apothecary jars filled with pencils and candy.
A continuity program consisting of two different Arrondi Acrylic 14oz. Apothecary Jars by VisionUSA was implemented. One jar was filled with wrapped candies, while the other contained imprinted pencils. At the conclusion of every ‘face-to-face’ sales visit, an imprinted apothecary jar was presented to the client or prospect as a thank you for their time. At the time of their next or first placement with the firm, the second apothecary jar was mailed to create continuity. Both products provide excellent function on the desk or workstation and are certain to generate name awareness for an extended period of time.
Result: 11% increase in new clients compared to the previous year’s 60 day period.
Not only did the products create a fantastic reminder of the staffing agency, but they helped contribute to an 11% increase in new clients compared to the previous year’s 60 day period. The agency eventually purchased other promotional merchandise such as imprinted rulers, logo letter openers, and promotional highlighters to give to clients to put in their apothecary jars. This meant the agency’s logo stuck around for even longer, creating long-lasting beneficial exposure.
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