Challenge: To identify a high-quality corporate holiday gift recipients likely haven’t seen before
Employees, customers, partners and other stakeholders who help your firm achieve its mission are corporate gold—especially evangelists, those who help your firm grow by recommending you to others. That’s why it’s smart strategy and plain, good business sense to recognize promoters and partners with appropriate corporate gifts, whether during the holidays or immediately following a referral.
Schnitzer West, LLC, a leading real estate investment, development and management firm in the Pacific Northwest, follows this practice by sending corporate gifts to brokers who onboard new tenants. And with two million square feet of Class A and suburban office, flex and biotech space—and another five million in the pipeline, not to mention luxury multi-family apartment units and current expansion into other growing regions in the U.S., including Denver and hot spots in California—the Schnitzer West team understandably relies heavily on its network of brokers.
Each year, the team seeks out yet another new corporate gift—something for the holidays, something high quality, something unique; a gift their brokers probably haven’t seen before, a gift worth holding onto. This year, someone on the team had an idea for a cigar humidifier—so to the Internet they went. One of their search engine searches was for “corporate promotional gifts”—which, we’re pleased to say, led the team to ePromos and Promotions Specialist Nicole Shebloski.
Solution: Branded, stainless steel “Sin Set” by Zippo®
The Schnitzer West team worked with Nicole, brainstorming for just the right holiday gift for their brokers. Their choice—the “Sin Set” Cigar / Flask Combo by Zippo®–met all criteria: high quality, unique and worthy of a permanent home among anyone’s belongings. The promotionally branded, brushed stainless steel case holds an integrated two-ounce, stainless steel flask with a screw-on lid, with space for a 46-ring gauge cigar. Screen-printed with the Schnitzer West logo and packaged in attractive gift boxes, we knew the “Sin Sets” were sure to make a lasting impression.
Result: Attractive gift draws desire—and leads to a second order
And we were right. The Schnitzer West team hand delivered the gifts to more than 110 local brokers in mid-December, just before the holidays. Not only did brokers love their gifts, but staff and tenants did as well, leading the team to order more. And a second order can only mean one thing—yet another successful promotion!
Find other items to promote to the Real Estate Industry.
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