Challenge: To identify brand-extending promotional products—in orange
Searching for icebreakers for new client meetings or for gifts to leave behind during regular visits with clients? If your sales representatives cringe at the thought of bringing the same promotional products to client meetings, you might consider inventorying a continually refreshed suite of items that reflects your company, extends your brand and keeps your name top-of-mind. That’s what the GfK Healthcare team likes to do; and when they recently connected with ePromos’ Account Manager Lonni Ornstein, it was with an even bigger and better purpose in mind.
Because GfK Healthcare is a newly minted, single-source global marketing research supplier comprising three former brands—GfK Market Measures, GfK Strategic Marketing and GfK V2—the promotional products the team selected needed to represent the new firm and its new taglines: “Marketing Research Built For You” and “Think Orange!” To identify products, the GfK team asked sales reps which products they’d most like to carry to sales and client meetings. While answers varied, two requirements came through loud and clear: the chosen products should 1) remind customers of who and what GfK Healthcare is and 2) keep the company name always in view and top of mind. And because using a single color across the brand helps your firm and product choices stand out, the team also wanted all products in the GfK corporate orange to maintain brand consistency.
Solution: Branded stress balls, desktop clips, pens and notebooks—in orange
Lonni, who had recently sourced orange executive padfolios (yes, orange!) for the GfK team, had her work cut out for her, as orange promotional products are hard to find. But with our extensive product inventory and supplier connections, it wasn’t long before Lonni and the GFK team selected the following:
Result: Pens that get people talking, stress balls that break ice—GfK pleased with its best-ever suite of products.
The GfK team reports much promotional success! GfK clients passed along word that others, either seeing or using a GfK pen, have asked, “Where did you get that pen?” and “What is your relationship with GfK?” And the stress balls are winners as well, with the sales team reporting that they’re great icebreakers for new client meetings. Sales reps also enjoy leaving the note nests on client desktops with a business card in the clip. The team tells us that they’re impressed with the top-notch product quality and feel that this suite of products is the best they’ve ever had.
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