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The Promo That Almost Wasn't: Quick-thinking and Industry Connections Save a Promotion for a Customer's Customer's Customer

Background: A promotional towel thanks high-end clients
Confused? Let us un-muddy the waters: Signature Designs, a well-regarded design firm, needed a high-end promotional product for its customer—a property management firm that, in turn, wanted to gift its customers—buyers of condominiums.
All the normal back and forth associated with selecting a promotional gift happened without bump or delay: calls were made; ideas were shared; products were researched and presented. Finally, with the guidance of ePromos’ Account Executive Linda Page, the Signature Designs team selected a beautiful, luxury towel that would be imprinted and given to the property management firm’s new property owners as a token of gratitude and appreciation.
Challenge: A stocking issue stands in the way of success
The order was placed—and that was that; or so everyone involved in the promotion thought. Then, just two days before the towels were due, we received distressing news from the production factory: the towels were out of stock. From the look of things, with the promotion set to begin just two days away, there was no way either ePromos or Signature Designs could deliver on our mutual promise to deliver the towels to the property management firm on time. Or was there?
Thinking quickly, Linda moved production of the towels to a new vendor at a new factory. And using her connections, she arranged for the factory to keep its doors open an extra half day just so the towels would arrive when promised.
Result: The towels are successfully able to improve relations for Signature Designs
And arrive on time, they did. Signature Designs was grateful to Linda for her fast thinking; it not only made ePromos look good; but her efforts helped ensure that the Signature Designs team look good to their customer. The Signature team also reports that the property management firm and its customers were pleased with the end result—and neither ever realized that their towels were the promotion that almost wasn’t.


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