Challenge: Find a tradeshow promotion that does a quality brand justice
The Wall Street Journal (WSJ), a global franchise with a paid circulation of 2.6 million and published in U.S., Asian, European and online editions, enjoys a longstanding position as the world’s leading business-news organization. As such, the WSJ tradeshow team tends to think big. A recent tradeshow appearance prompted the above quandary was prompted a recent tradeshow appearance, for which the WSJ team connected with ePromos’ associate Carrie Sleva.
Solution: ePromos’ connection enables the WSJ to present a gold standard tradeshow gift—imprinted SIGG Switzerland water bottles
Working closely with Carrie, the WSJ team selected a water bottle to be used as a booth giveaway. But not just any water bottle would do—the team wanted the crème de la crème of water bottles: a water bottle by SIGG Switzerland. As befitting the prestigious company, the branded giveaway could be nothing but top of the line: the aura of taste, design and money. High stakes. Carrie leveraged her sales expertise and extensive network of contacts to arrange for SIGG to manufacture the bottles especially for the media giant, which ensured that the Journal would stand out among the other media outlets present at the tradeshow. Reaching across categories, but with a firm knowledge of productive and seductive partnerships, ePromos united two hallowed brands both recognized for quality and being at the top of their respective markets.
Why did the WSJ team prefer SIGG? SIGG bottles are considered the gold standard in reusable water bottles. Constructed from a single piece of aluminum and coated with a patented liner, SIGG bottles do not leach harmful chemicals so beverages are free from chemical tastes. Plus, SIGG bottles weigh no more than plastic water bottles, and come with unique screw-on caps—no more leaks, no more puddles. Even better, SIGG bottles are pure aluminum and thus recyclable when they’re finally ready for retirement.
Result: Two big names, one big gift, one big tradeshow splash
The WSJ team reported that the unique SIGG bottles attracted scores of visitors to the booth, all of whom said they much appreciated such a high quality giveaway. The team also reported that they were extremely pleased with their SIGG promotion, and that they look forward to planning for their next tradeshow appearance with the help of ePromos.
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The Wall Street Journal Water Bottles (PDF Version)
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