Challenge: To find an employee appreciation gift with a movie-night theme and in keeping with the firm’s heritage and push for health
“In the factory we make cosmetics; in the drugstore we sell hope.” Those words of Charles Revson, founder and creator of Revlon, continue to guide the firm—one of the strongest consumer brand franchises in the world—even today. This world leader in cosmetics, skin care, fragrance and personal care also takes pains to motivate and reward its energetic, success-oriented employees, whom the Revlon team says are at the very core of the firm’s success.
Celebrating employee appreciation week is one outlet the Revlon team uses to do so, a popular way for companies to build and cement relationships with their most important asset—their employees. This year’s employee appreciation week at Revlon would include a movie night. And because no movie night is complete without snacks, the Revlon team turned to ePromos for helping in creating a special gift snack package for this very special occasion—a package that would also help communicate Revlon’s vision of glamour, excitement, innovation and creativity.
Solution: Movie-themed popcorn container imprinted with special message and filled with healthy and heritage-appropriate snacks
In keeping with a health initiative underway at the company, the Revlon team wanted healthy snacks, but snacks that would work well with the movie-night theme. Also, in respect of and keeping with the firm’s heritage, the snacks also needed to be Passover friendly. The Revlon team worked with our Major Account Specialist team to create a custom employee appreciation gift that met the criteria and then some, with a unique popcorn container imprinted with a special message and filled to overflowing with select healthy and Passover-friendly snacks: Veggie Chips, Trail Mix, Terra Chips and, to satisfy that sweet craving while counting calories, Chips Ahoy 100-calorie packs.
Result: Employees devour the special movie-night packaging (metaphorically) and the well-chosen snacks (literally)
The Revlon team reports that “movie night” was great success and, even more importantly, that the special popcorn gift packages were well received. Not only did employees express appreciation upon receiving the gifts, but they also left hardly a crumb to be found: a true testament and indication of well-chosen snacks; in our eyes, an indication of yet another successful employee appreciation week promotion.
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