Challenge: Find a promotional gift that serves triple duty as holiday gift and both an effective internal and external promotion
Miami Executive Aviation is a group of companies that provides fixed base operations services for aircraft, such as fuel, facilities and maintenance, as well as aircraft charters, aircraft sales and aircraft management. Being primarily a service-oriented firm, Miami Executive Aviation relies heavily on its people for its continued success—and the holiday season is a perfect time to say ‘thank you’ to those very important people with a promotional product.
The Miami Executive team reached out to ePromos for help: they wanted something useful, something unique. They wanted a promotional product that would do triple duty by effectively promoting the Miami Executive brand internally and externally while serving as a desirable holiday gift.
Solution: Imprint and gift a compact, flexible USB keyboard light
With the help of their ePromos account executive, the Miami Executive team selected a compact, flexible USB keyboard light imprinted with the Miami Executive name and logo. The light’s compact design is especially travel friendly—perfect for Miami Executive’s in-the-air, on-the-go employees who often find themselves in low-light air and travel situations. Even better, the attractive keyboard light, with three replaceable white LED bulbs, is powered solely by the user’s laptop or computer USB drive and does not require batteries.
Result: Employee holiday gift spreads holiday cheer, makes for an effective brand promotion
Miami Executive employees were as thrilled with their gift as the team was with their promotion! The team reports that employees were especially pleased with the look and functionality of the gift—several also said they were happy to have an easily transportable light for plane flights and other travels. Encouraged by the positive outcome, the Miami Executive team plans to work with ePromos on their next employee gift campaign.
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Miami Executive Aviation USB Light (PDF Version)
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